Our Story

It all started with an idea in early 2012 and by October that year Instafreshener was born. Founded by Andrew & Jessica Hendrick, Instafreshener is the leader in producing high quality, long lasting, custom air fresheners for the everyday consumer. Jessica has a background in candle making and is a fragrance oil expert. Andrew is a serial entrepreneur and an excellent problem solver. Together they have 20 years of combined printing and manufacturing experience which contributed to the idea and launch. After many months of R&D testing inks, substrates, oils and packaging they were able to develop a process to create a single custom air freshener that doesn't require setup fees, or bulk orders. We can create a single or 1000's of custom air fresheners using your favorite image, quote, text, or pre designed images with a wonderful and long lasting fragrance. Hang them in your car, truck, RV, boat, home, closet, tent, laundry room, shoe box, gym locker, office or any other creative space. Throw out the trees and leafs that have been hanging around for months and express yourself with Instafreshener.
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Reviews (537)
Air Freshener
1.0 out of 5 stars rating
January 11, 2026
Order was supposed to be for Christmas , didn’t arrive before Christmas . Had to get on and have them resubmit order bc it was somewhere in transit and never arrived, then they send out for another was supposed to be here way before it arrived. I asked for the orders to be expedited they said they would and it was a Christmas gift we just got second week into January. Two weeks after the fact. I lost my brother in July and this gift had his picture and memory for a family members gift . Never again will I order .
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Create Your Own Personalized Family Photo Car
5.0 out of 5 stars rating
Great product and fast shipping
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Two-sided custom photo car air freshener
5.0 out of 5 stars rating
This was a mother's gift. She loved it.
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Meet the Team
Andrew Hendrick
Founder
Jessica Hendrick
Co-Founder