Our Story
The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off. One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned. Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number." Jack was traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.
The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter. It will also show any address you choose on a Google Map. It lets finders see important info about your pet immediately.
While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in its own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare. It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.
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Products
View All ProductsDrawing of a black dragon silhouette pet tag
PriceCA$21.10
Create Your Own Gift Template Pet Tag
PriceCA$22.70
Aqua Blue Teal Silver Glitter Monogram Pet Tag
PriceCA$22.35
Masonic Minds (Golden) Pet Tag
PriceCA$25.65
St. Roch Personalized Pet Tag
PriceCA$24.95
Pink Tropical Hawaiian Hibiscus Flower Pet Tag
PriceCA$26.55
Blind Pet Medical Alert Custom Name Black Red Tag
PriceCA$23.75
Bahamas Flag Pet Tag
PriceCA$22.70
Dachshund Sausage Dog Pet Tag
PriceCA$21.10
Pet Dog Cat Funny Humour Customize ID Lost Tag
PriceCA$22.35
Firefighter Numbered Accountability Tags Any Colou
PriceCA$21.10
Black Teal Monogram Feminine Script Name Pet Tag
PriceCA$22.35
Pet Dog Cat Tag Customize ID Fluorescent
PriceCA$22.35
Black Hot Pink Monogram Feminine Script Name Pet Tag
PriceCA$22.35
Cute Rubber Duck Thunder_Cove Pet Tag
PriceCA$21.10
Pet Dog Cat Funny Humour ID Fluorescent Tag
PriceCA$22.35
Superman S-Shield | Classic Logo Pet Tag
PriceCA$22.35
Funny Moose Cartoon Pet Tag
PriceCA$24.00
Batman Symbol | Oval Logo Pet Tag
PriceCA$22.35
Olive Pet Cat Dog Name Tag
PriceCA$28.75
Simple all white minimal custom name dog cat pet tag
PriceCA$21.10
Pet Travel Vacation Home Dog Cat Tag Two Addresses
PriceCA$22.35
Personalized monogram pet tag for dog or cat
PriceCA$21.50
Please Tell Him Yes Marriage Proposal Pet ID Tag
PriceCA$22.70
Equestrian Emergency Rider in Need Contact Tag
PriceCA$22.85
Personalized Scottish flag pet tag for dog or cat
PriceCA$21.50
Custom qr code black dog collar Round Pet Tag
PriceCA$21.80
Happy Pet Clan Cameron Tartan Plaid Tag
PriceCA$20.00
Saint Francis of Assisi Protect This Dog, dog tag
PriceCA$22.70
Golf Photo Customize Personalize Pet Tag
PriceCA$21.10
Reviews (409)
Abigail T. reviewed TAZ™ Whirling Tornado
June 17, 2026
It looks perfect and is going to fit our puppy Taz who turns one in 11 days so well.
Allie M. reviewed Round Pet Tag
May 16, 2026
I did not know that this would be printed on a cream colored tag. This is not how this tag is described. I can also see that this tag is not durable for a dog that is very active outdoors. The cream/white coating on the steel is going to get scratched up, and the ink is going to wear off. Zazzle's claim that they will refund you (100% satisfaction guarantee) is deceptive. They want me to return this dog tag in order to refund me. Plus they will not refund original shipping or return shipping charges. Do the math. The tag was $13.65. Shipping was $8.28. So, figuring shipping will be approximately $8 to return, that means I will have paid around $16 in shipping charges in order to get $13.65 back. Why they want the tag back is beyond me. I would have been happy to get the $13.65 back even though that meant $8.28 down the drain. This tag is going in the trash can. Now guess what? I will never EVER buy anything from Zazzle because of this experience. Let's see whether or not Zazzle publishes this review. I would wager they will not. But I will definitely post if elsewhere if they don't.
Heidy G. reviewed Round Pet Tag
May 10, 2026
The recipient loved it!




































