Our Story

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off. One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned. Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number." Jack was traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company. The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter. It will also show any address you choose on a Google Map. It lets finders see important info about your pet immediately. While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in its own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare. It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.
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DIY Create Your Own Pet Tag
Reviews (398)
Round Pet Tag
1.0 out of 5 stars rating
December 6, 2025
image too small to read
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St. Gertrude Patron of Cats Round Cat ID Pet Tag
5.0 out of 5 stars rating
I absolutely love these pet tags.. 1- All four of my cats are pictured on the tag. 2-Superior quality tag even though I paid a little more to replace it. 3-The original tags bought in 2022 still look great as seen in the photos. Even though the recently purchased replacement tag is lacking the vibrant color of the others bought in 2022, I still love it. ;-)..and is worth the money. The newest tag is encircled with the red heart, Chris New Braunfels TX
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Blush Pink Brushed Metal Glitter Monogram Name
1.0 out of 5 stars rating
I just purchased the name tag for my dog. The writing is so small I can’t even read it. I could read the lettering online. Had no idea it was going to be so small.
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