iGens Trucker Hat

iGENs: This is an alternate label for Generation Z, Digital Natives or “Homelanders”. Born between 1990’s and early 2000’s. The “i” refers to the impact of technology that has shaped this group born into the “i-Everything” era where customization is the norm as is non-conformity. The “i” refers to the impact of technology that has shaped this group born into the “i-Everything” era where customisation is the norm as is non-conformity. Technology is the core to how they (iGENs) operate in the world. With that technology, comes social media. Social media has grown exponentially through iGENs' usage. iGENs communicate freely and sometimes exclusively through digital means.