I'm an avid gamer, and team up with a lot of the same gamers quite often. After awhile you get to know them, they become true friends. You're there when they get married, have kids, move and make career changes. Once, I thought there needed to be some baby gear out there to send for baby showers, but I couldn't find anything I wanted, so I decided to make a couple things myself. Diehard swag and other geek and gamer gear was born!