Bullseye

The family crest 'Matoni-Atariya' is derived from the word 'mato', meaning target or mark. The character 'mato' is thought to be related to the word 'mado', meaning goal or target. The crest was used as a symbol of good luck for merchants, and was formalized as a family crest in the early modern period. It is believed to have originated from the square shape with corners, possibly used in the traditional Japanese horseback archery, 'yabusame'. The crest is thought to have been adopted by families due to its association with martial spirit and good fortune (according to 'Kamon no Jiten' by Takazawa et al.).