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Bicycle® Playing Cards Partners with Zazzle to Offer Premium Customized Playing Cards

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Bicycle® Playing Cards Partners with Zazzle to Offer Premium Customized Playing Cards

Erlanger, KY - July 23, 2012 – Haven’t you always wanted to design your own playing cards? The United States Playing Card Company, makers of Bicycle® Playing Cards, is excited to announce its partnership with Zazzle, one of the world’s leading platforms for customization and on-demand commerce. Thanks to this partnership, consumers can now personalize and design one-of-a-kind Bicycle® brand playing card decks.

The partnership gives consumers a platform for creating unique card designs featuring Bicycle® brand premium quality cards and the iconic Bicycle® brand artwork on the faces. Zazzle’s easy-to-use tools and navigation make it easy to turn a simple photo into the backing of a 52-card deck (plus Jokers). The site also gives card enthusiasts and artists the opportunity to sell their own deck designs.

VP of Marketing at The United States Playing Card Company Roy Gifford said, “Our partnership with Zazzle opens up an exciting way for Bicycle® brand card lovers to express themselves by creating a one-of-a-kind deck of cards. Plus, it gives aspiring designers a way to sell decks with designs and artwork they create.”

The Bicycle® brand personalized card design site is now live, ready for users to upload custom designs or set up a storefront to entice thousands of card enthusiasts around the world. To get started, just visit {www.bicyclepersonalizedcards.com}.

For additional information contact:

Aaron Fromm

Product Manager

The United States Playing Card Company

859-815-7401

{aaronfromm@usplayingcard.com}

{www.bicyclecards.com}

About The United States Playing Card Company

The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. BICYCLE® has been the bestselling playing card brand in the world for more than 125 years. Founded in 1867, the company manufactures, markets and distributes traditional playing cards, card games, children's card games, and card accessories. BEE®, BICYCLE®, AVIATOR® and HOYLE® are registered trademarks of The United States Playing Card Company. For more information, visit {http://www.usplayingcard.com}.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit {www.jarden.com}.

About Zazzle

Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

© 2012 Zazzle Inc. All Rights Reserved. Zazzle and its logo are trademarks or registered trademarks of Zazzle Inc. in the United States and other countries. All other trade names mentioned herein are recognized to be the properties of their respective owners.

2012-07-23