ARTSPROJEKT LAUNCHES BUA COLLECTION
ARTSPROJEKT LAUNCHES BUA COLLECTION
Offering a Range of Authorized Reproductions of Original Images on Products Including Skateboards, Binders, Postage Stamps, and More
Redwood City, Calif. – November 5, 2010 – ARTSPROJEKT Global Creative Network, a community-based online product platform, today announced the launch of a special store featuring art and products designed by Justin Bua. The artist, known to his fans worldwide simply as BUA, is the most successful living poster artist in the world. The store will feature products including skateboards, binders, US postage stamps, mugs, buttons, stickers, and more with BUA's iconic artwork.
"As a fan of BUA's work for almost 20 years, I've watched him evolve from a street artist capturing the essence of New York City street life and B-Boy culture in his distorted style, to become a true master in his own genre," said Andy Howell, founder of Artsprojekt and Brand Director at Zazzle. "BUA has the rare ability to distill entire subcultures into single paintings by sharing the raw and intimate details of the moment in a way that's tangible for his audience and evokes deep empathy for the subjects."
Merging his iconic street art voice with a flair for building his own personal brand, BUA's success serves as an example that emerging street artists around the world can emulate to offer authentic reproductions of original art across a wide range of product categories. BUA's personal brand as an artist is ahead of its time in the distribution sense, having spread over the last 15 years through the underground, college campus distribution, boutique retail, museum stores, and mass retail.
"The fact that he lives and breathes every truth of his work allows him to humbly record the defining moments and personalities of movements like Hip Hop, while simultaneously being an influence for their positive evolution," continued Howell. "BUA on Artsprojekt is an honor for us, as well as an opportunity for fans around the world to experience his art in completely new ways."
"I consider myself an artist for the people, by the people, and of the people. My work belongs to this entire generation who grew up in a multi-ethnic urban world, and working with Artsprojekt is the perfect opportunity to share my art with my people," said BUA. "For the first time ever I can put my art, that so many love, on products that have a purpose in everyday life. To me that means everything!"
Standing in league with other great artists who have used products as a way to broaden their audiences, including Haring, Warhol, Murakami, Kaws, and Shepard Fairey, BUA is a contemporary art icon and creative force to be reckoned with. Artsprojekt, a curated unit of Zazzle devoted to cutting-edge artists and youth culture content, is proud to help enable this next evolution in BUA's career as the world's most successful poster artist. BUA's store on Artsprojekt is located at www.zazzle.com/justinbua.
About ARTSPROJEKT Global Creative Network
ARTSPROJEKT.com is the global community-based creative platform featuring made-to-order products designed by the most-wanted independent artists, designers, and brands worldwide. Fusing immediate cultural relevancy, the cutting edge of art and design, and the most powerful made-to-order product technology in the world, Artsprojekt empowers artists, designers, and brands to manifest their creative ideas instantly as retail collections and use the power of focused community to share their creations with fans worldwide. Founded in 2008, Artsprojekt is a unit of Zazzle.com, Inc.
Artsprojekt was founded by Andy Howell, a gallery and museum artist, entrepreneur, brand creator, author, former pro skateboarder, and innovator of creative youth culture for over twenty years.
Finally the artist wins. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle.
www.artsprojekt.com
