ZAZZLE® AND EDUN LIVE OFFER EXCLUSIVE, LIMITED EDITION DESIGNS IN SUPPORT OF THE 20TH ANNIVERSARY OF WORLD AIDS DAY
ZAZZLE® AND EDUN LIVE OFFER EXCLUSIVE, LIMITED EDITION DESIGNS IN SUPPORT OF THE 20TH ANNIVERSARY OF WORLD AIDS DAY
Portion of Process to benefit the ALAFA
Redwood City, CA – November 21, 2008 – Zazzle (www.Zazzle.com), the only on-demand retail platform to offer billions of products produced in 24 hours, today announced with strategic partner EDUN LIVE, the sister ethical tee-shirt brand of EDUN founded by Ali Hewson and Bono, three NEW exclusive tee shirt designs in support of the 20th anniversary of World Aids Day on December 1, 2008. 20% of proceeds from the sale of the three tee shirt designs will benefit the ALAFA, an industry-wide program providing education and prevention, as well as counseling and management of AIDS through health management and treatment for HIV-positive workers in Lesotho.
Designed by the EDUN LIVE creative team, the three exclusive and limited edition designs (below) are available only at the edun LIVE store at Zazzle on 100% Ecocert-certified organic Super Natural EDUN LIVE blank tees for men, women, and kids starting today through December 15, 2008. Each design is distinctly different and unique, with one featuring a blood ribbon image, another featuring a blood cell virus image and another with an image encouraging people to Take a Stand in support for World Aids Day. Zazzle and EDUN LIVE will donate 20% of proceeds from the sale of the limited edition shirts to the ALAFA program.
To purchase these limited edition designs and other great EDUN LIVE designs and products, visit the EDUN LIVE store at Zazzle, /edunlive.
About Zazzle
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours. With the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, https://www.zazzle.com.
©2008 Zazzle.com Inc., all rights reserved. Zazzle is a registered trademark and trademark of Zazzle Inc. in the United States and other countries.
About EDUN LIVE
In March 2007, EDUN (www.edunonline.com), the socially conscious fashion brand created by Ali Hewson and Bono, launched the EDUN LIVE (www.edun-live.com) brand of blank t-shirts. The aim of EDUN LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries.
EDUN LIVE is 100% MADE IN AFRICA, meaning from the cotton sourced, through the spinning, knitting and sewing, all the way to the final logo print inside every shirt, the full value chain stays 100% in Sub-Saharan Africa.
ABOUT ALAFA
ALAFA stands for the Apparel Lesotho Alliance to Fight AIDS. It was launched in Maseru in May 2006. It is an industry-wide programme providing education and prevention, voluntary testing and counselling and management of AIDS through the roll-out of health management and treatment for HIV-positive workers. The project is part of the move to make the Lesotho apparel industry more robust, and is evidence that it deserves its reputation as a socially responsible and ethical source of clothing. ALAFA donors include EDUN, Nordstrom, Gap Inc., Levi Strauss Foundation and the Wal-Mart Foundation.
