ZAZZLE LAUNCHES ON-DEMAND RETAIL APPLICATION ON FACEBOOK PLATFORM
Redwood City, CA and New York, NY - November 7, 2007 - Zazzle today launched an on-demand retail application on Facebook Platform that enables businesses and organizations to design and sell retail-quality products from their Facebook Pages. Facebook Pages allows users to interact and affiliate with businesses and organizations in the same way they interact with other user profiles.
"Facebook Pages are an amazing new way for users, brands, artists, bands, celebrities, social organizations and more, to connect with their friends, fans and core target audience," said James Heckman, chief strategy officer, Zazzle. "Offering merchandise is a seamless benefit for both parties. We are able to do it easily and offer high quality product to everyone, from major brands to individuals, with our totally unique custom on-demand retail application and proprietary technology."
The Zazzle Merch Store application lets Facebook users and commercial brands worldwide sell products with their own unique designs from their profiles and Facebook Pages. Each user can design their own products on Zazzle by simply uploading images, text, or designs, making them instantly available for sale in their Merch Store. Designs can be placed upon a wide variety of products including t-shirts, posters, cards, and fashion apparel. For example, users can design and sell any of the EDUN LIVE customizable fashion blank t-shirts that are socially conscious and ethically sourced available at Zazzle. In addition, through Zazzle's "Name Your Royalty&rdquo feature, users can name the price of their products and how much money they make through Zazzle's on-demand retail platform. There are no set-up fees and no inventory to stock. Users can also display Merch Stores they like, and even make money by listing merchandise from their favorite Zazzle artists and brands such as EDUN LIVE directly on their profiles.
Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.
Zazzle's application was built on Facebook Platform, a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users. Platform was recently expanded to Facebook Pages, allowing businesses and organizations on Facebook to add applications onto their pages and enable users to interact with them.
Facebook users can interact directly with a business through the Facebook Page by adding reviews, writing on that business' Wall, uploading photos and in any other ways that a business may want to enable. Once a fan of a business on Facebook, users can share information about that business with their friends and act as a trusted referral.
More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
About Zazzle
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours. With the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, https://www.zazzle.com.