ZAZZLE THE FIRST TO OFFER CUSTOMIZED PRINTING ON DARK COLORED APPAREL
ZAZZLE THE FIRST TO OFFER CUSTOMIZED PRINTING ON DARK COLORED APPAREL
Palo Alto, CA - November 7, 2005 - Zazzle, (www.zazzle.com), announced that today, for the first time in the history of online apparel customization, they will offer its customers the ability to create their own designs and digital images on dark apparel through digital printing. Zazzle provides an on-demand service which allows customers to customize their own apparel, stamps and more with digital images and easy to use personalization tools.
Digital printing was previously only available for light apparel because of several obstacles, such as the inability of the inks to maintain color vibrancy on dark fabric, and that users couldn't designate what part of the image should be printed and what should remain transparent or omitted if they wanted to print on both dark and light apparel. However, Zazzle has overcome these obstacles with cutting-edge hardware, innovative manufacturing processes, and software solutions.
Digital printing is considered the leading technology for online apparel customization because it allows millions of colors and makes it affordable to order even a single item, as opposed to other processes such as screen printing, which can only offer a limited set of colors and require the customer to order in bulk quantities because of high setup costs.
"Customizing dark apparel has always been the number one customer request in this market. We're thrilled to be the first to offer this service, as it's our primary objective to serve our customers with the highest quality products through the development of innovative technology," said Michael Agnich, Director of Manufacturing Technology. "Consumers all over the world can now create their own one-of-a-kind dark apparel products."
Robert Beaver, CEO of Zazzle adds, "This is not only exciting for our customers. But we also think this is just another exciting development in Zazzle's ongoing commitment to empower our sellers with the most innovative tools and options to create, wear, display, sell and celebrate their interests with our community."
About Zazzle
Zazzle is a leader in the customized products marketplace for consumer enthusiasts to share and celebrate their interests by creating apparel, posters, cards, stamps and more. Zazzle combines on-demand manufacturing, a robust online community, the largest online collection of customizable digital images and unmatched personalization tools to empower consumers to create their products. In addition, individuals can choose to become sellers by sharing their unique creations in Zazzle's public stores. Within these stores, anyone can browse, comment and connect with others who share their interests. Sellers also earn royalties every time their creations are purchased by others. For anyone who wishes to create, wear, display, sell or celebrate their interests, Zazzle provides a compelling interactive marketplace to a worldwide audience. For more information, please visit www.zazzle.com.
