Bullseye Metal Ornament

The family crest 'Matoni-Atariya' is also known as 'Matomon'. 'Mato' means 'target' or 'mark', and is associated with archery and firearms. The 'Atariya' crest was used as a shop name or trademark, symbolizing good luck. It is believed to have become a formalized crest in the early modern period (according to 'Nihon no Monsho' by Ito Kosaku). The 'Mato' pattern used in designs is thought to have originated from the square-shaped target used in archery, particularly in the traditional Japanese sport of 'Yabusame'. The 'Mato' crest is considered to have been adopted by families due to its martial connotations and its association with 'hitting the mark', making it an auspicious symbol for merchants (according to 'Kamon no Jiten' by Takazawa Hitoshi).