ZEAL WANES clothing raises consciousness and encourages the discussion of an individual's role in society as a citizen, voter, and consumer. Some people will see the statement ZEAL WANES as a shout of approval for capitalism. Some may see it as a lament about the fall of communism and the fading of socialism. Still others may interpret ZEAL WANES as a rallying cry or a simple statement about human nature and the choices people make. Mindless consumers will not even question the caption below each image and simply purchase the item for its aura of cool, but they are easily found out upon questioning. ZEAL WANES makes no judgments. It pronounces the current state of political affairs. Its message is available to the whole range of our political spectrum. If someone wearing a shirt intends ZEAL WANES to mean one thing and a person reading those words interprets it a different way, or doesn't understand, the two may take a moment to talk about what direction our culture is headed. When this happens, the aim of ZEAL WANES is fulfilled.