The early 2000s saw the renewed popularity of T-shirts with slogans and designs with a strong inclination to the humourous and/or ironic. The trend has only increased later in this decade.The story of the message tee embraces the modern phenomenon of “personal branding” (indicating, in this case, the wearer’s sense of humour), as well as a climate in which statements—political or personal—are generally preferred to be more catchy than true.The political and social statements that T-shirts often display have become, since the 2000s, one of the reasons that they have so deeply permeated different levels of culture and society.