These dolls, though typically red and depicting a bearded man (Dharma), vary greatly in colour and design depending on region and artist. Though considered an omocha, meaning toy, Daruma has a design that is rich in symbolism and is regarded more as a talisman of good luck to the Japanese. Daruma dolls are seen as a symbol of perseverance and good luck, making them a popular gift of encouragement. The doll has also been commercialized by many Buddhist temples to use alongside goal setting